How to Reactivate a Suspended Google Ads Account
Why Google Suspends Account
To ensure a safe and positive experience for everyone, Google Ads may temporarily suspend accounts that violate their policies or Terms & Conditions. Here are some common reasons for suspension:
Billing Issues: This includes misusing promotional codes, requesting chargebacks for valid charges, suspicious payment activity, or an unpaid balance.
Policy Violations: Google prioritizes legal compliance and user safety. Actions that put users, Google, or their partners (such as AdPay) at risk can lead to suspension.
- Learn more about the different types of policy violations here.
Unauthorized Activity: To protect you from unauthorized charges, Google may suspend your account if they detect suspicious activity.
Age Requirements: Google Accounts require users to provide their own accurate age, not a business age. Violating these age requirements can lead to account suspension.
- Learn more about age requirements here.
Ad Grants Policy: Non-compliance with Google Ad Grants policy can lead to suspension of your Ad Grants account.
By understanding these reasons, you can help ensure your Google Ads account remains active and continues to promote your business effectively.
How to Fix a suspended account
If you believe your Google Ads account was suspended in error and you haven't violated any policies, you can appeal the decision. Here's how:
Find the Appeal Form: You can access the appeal form right here.
Complete the Form: As you fill out the form, you'll see relevant policy information to help you understand the suspension reason and the appeal process.
Track Your Appeal Status: You'll receive an email with the outcome once your appeal is reviewed.
Reappealing: If your initial appeal is rejected, you can submit a new one following the same steps.
Important Notes:
Verification Required: Some advertisers may need to complete advertiser verification before appealing. After three failed attempts, the appeal option will be unavailable.
Billing & Payment Suspensions: Verifying your payment method might be required to process appeals related to billing and payment issues.
Reinstatement Criteria: Google only reinstates accounts in clear cases of error. Be thorough, accurate, and honest in your appeal to increase your chances of success.
How will an Advertiser be notified of a suspension?
If your account is suspended, you'll be notified both within your Google Ads account and via email. The email will detail the specific policy violations that led to the suspension and include a link for you to submit an appeal.
Can a suspended advertiser create or use other accounts?
Trying to bypass a suspension by creating new accounts is not allowed. Here's why:
- Linked Accounts Affected: If your suspended account shares features like email, payment methods, or a manager account with other accounts, they may also be suspended.
- Protecting Users: We prioritize user safety. Actions that put users, Google, or our partners at risk can lead to a permanent ban from using Google Ads.
- New Accounts at Risk: Any new accounts you create might be flagged and suspended.
Recommendation:
We strongly advise focusing on resolving your current suspension before attempting to create new accounts.
Can an advertiser access their suspended account?
While a suspended account can't run ads, you can still access it to:
- Review Past Performance: Even though your ads are on hold, you can still view reports and data associated with your suspended account. This information can be helpful for understanding past campaign performance and planning for reinstatement.
How many times can an advertiser appeal their suspended account status?
To ensure a fair and efficient review process, we recommend only appealing a suspension once you've addressed any policy violations and your account is ready for reevaluation. Submitting multiple appeals for the same issue may delay our response.
- Focus on Quality: One well-crafted appeal with clear explanations is more effective than multiple repetitive submissions.
- Respect the System: Misusing the appeal system, such as submitting multiple appeals without new information, can lead to a temporary suspension of your appeal processing for 7 days.
By following these guidelines, you can increase your chances of a successful appeal and a swift response from Google Ads. We hope you found this help article helpful, Login to your dashboard to get started.