How to Set up your Google Ads Campaign for Christmas

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Introduction

Christmas is around the corner. It is time to start showing your customers what you have in stock for them for christmas. If you have not tweaked your ad campaigns for christmas sales yet, you may be missing out on the huge number of sales that are coming for businesses during the christmas shopping period we wrote this blog article to help you get the most out of the shopping frenzy businesses see leading up to the end of the year.

What Kind of Business Can Run Christmas Discount Offers?

Any business that sells a product can run a Christmas sales campaign. Moreso, If your business sells consumer products such as home appliances, furniture, gadgets, clothes, bags, shoes, skincare products, food, grocery, fragrance, home decors and so on.

To get your business prepared, first of all determine:

  • What will your offers be? Will it be a percentage discount e.g 20% OFF or 40% OFF sales or a monetary discount e.g N5000 OFF?
  • Will you have enough stock?
  • What name will I give this sale? Christmas Sales or End of the Year sales?

Once you are confident that you have enough inventory to run a Christmas discount sale you can then make the move to tweak your ad for the shopping season.

Tips to set up your Google Ad campaign for Christmas Discount Sales

Tip 1: Customize your Ad’s display path
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The first way to let customers or potential customers know that you have launched your christmas deals is from the URL display path.
For one, the URL is the first thing online shoppers will see on your ad after the “sponsored” label. Adding a Christmas reference to the display path makes your ad more relevant for the moment.

Tip 2: Reference Christmas in your Headline

One of the time-tested and trusted best practices is to ensure that your ads are relevant, and one of the best ways to do that is to reference current events like Christmas right on your Ad’s Headline.

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If you want the biggest impact for the least amount of effort, you can just change the second headline in all your ads to text referencing your Christmas offer. This can be done on the Google Ads interface.

Tip 3: Add Inventory Reference to your Headline

How else do you create a sense of urgency if not by telling potential customers that the product you are advertising will soon run out of stock. They snooze, they lose!

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By using your Google ad editor to indicate how many products are left, you can create scarcity and thus a sense of urgency for online shoppers.

Tip 4: Reference Christmas Sales in your Ad Description

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Your Christmas ad needs to be speaking to customers about christmas. So make sure you tweak your ad description to reference christmas.

Tip 5: Consider Adding Sitelinks to specific products
Adding Sitelinks to your search Ads is a Win Win. Sitelinks can help you maximize your Ad performance. Most advertisers just take a minute or so to put in a couple of random site links, but for your christmas sales campaign, it might be worth the while to get creative with this portion of your ad.

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Remember, Christmas is a high-volume day. Any time you invest in writing better ads will pay off more than any other time of the year.

Tip 6: Setup Promotions Asset
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Promotion Assets adds extra lines of ad text that can really help set your ads apart from your competitors. The promotion asset should be an essential part of your ad strategy.

When you create a new promotion asset, you can easily choose Christmas from the variety of occasion options available. Promotion assets look like the text under the Ad description in the image above and they are clickable when you add a promotions link to your promotion. In order to make your deal straight-forward, we recommend that you use a percentage discount promotion type.

Tip 7: Increase your Budget Significantly.
It goes without saying that you have to increase your budget quite a bit for your Christmas discount campaign. Therefore fund your AdPay wallet with enough funds so that you would be able to increase the budget on your Google Ads account(s).

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Once you have enough funds in your wallet, don’t forget to increase the budget of the account your ad is running on.The last thing you want happening is your ads running out of budget in the middle of the whole shopping season frenzy.

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Log in to your AdPay dashboardopen in new window to implement these tips. Keep in mind that these tips also are useful when setting up your ad for New Year’s sales.