Black Friday: How to Set up your Google Ads Campaign for Black Friday

Introduction

Black Friday Sales are everywhere. The heat of the season is on. Everywhere you turn there is a black friday sale going on. Hope you are on the train? Well, if you haven't, that is why we came up with this blog article to help you get the most out of the shopping event.

What is Black Friday?

This day falls on the fourth Friday of November each year. Black Friday traditionally marks the start of the Christmas shopping season. The day is one of the busiest day of the year with shoppers getting gifts for the December Holidays.

The term black friday comes from when retailers go from red (at a loss) in their business for the year to black (profitable), thus showing how significant end of the year holiday shopping season
is to retailers.

What Kind of Business Can Run Black Friday Offers?

If your business sells consumer products such as home appliances, furniture, gadgets, clothes, bags, shoes, skin care products, food, grocery, fragrance, home decors and so on, you should run a black friday discount sale.

To get your business prepared, first of all, determine:

• What will your offers be? Will it be a percentage discount e.g 20% OFF or 40% OFF sales or a monetary discount e.g N5000 OFF?
• Will you have enough stock?

Once you are confident that you have enough inventory to run a BLACK FRIDAY discount sale you can then make the move to tweak your ad for the shopping season.

Tips to set up your Google Ad campaign for Black Friday

Tip 1: Setup Promotions Asset

Promotion Assets adds extra lines of ad text that can really help set your ads apart from your competitors. The promotion asset should be an essential part of your ad strategy.

When you create a new promotion asset, you can easily choose Black Friday from the variety of options available. Promotion assets look like the text under the Ad description in the image above and they are clickable when you add a promotions link to your promotion. We recommend that you use a percentage discount promotion type.

Tip 2: Add Black Friday Discount Reference to your Headline

One of the time-tested and trusted best practices is to ensure that your ads are relevant, and one of the best ways to do that is to reference current events like Black Friday right on your Ad’s Headline.

If you want the biggest impact for the least amount of effort, you can just change the second headline in all your ads to text referencing your Black Friday offer. This can be done on the Google Ads interface.

Tip 3: Consider Adding Sitelinks to specific products
Adding Sitelinks to your search Ads is a Win Win. Sitelinks can help you maximize your Ad performance. Most advertisers just take a minute or so to put in a couple of random site links, but for Black Friday, it might be worth the while to get creative with this portion of your ad. \

Remember, Black Friday is a high-volume day. Any time you invest in writing better ads will pay off more than any other time of the year (with the exception of the Christmas season) – even if the ads only run for that day.

Tip 4: Add Inventory Reference to your Headline
How else do you create a sense of urgency if not by telling potential customers that the product you are advertising will soon run out of stock. They snooze, they lose!

By using your Google ad editor to indicate how many products are left, you can create scarcity and thus a sense of urgency for online shoppers.

Tip 5: Increase your Budget Significantly.
It goes without saying that you have to increase your budget quite a bit on Black Friday. Therefore fund your AdPay wallet with enough funds so that you would be able to increase the budget on each of the accounts you have your ads running on.

Once you have enough funds in your wallet, don’t forget to increase the budget of the account your ad is running on.The last thing you want happening is your ads running out of budget in the middle of the whole shopping season frenzy.

Log in to your AdPay dashboard to implement these tips.